About

Our People

At SBC, we believe that our people play various roles in serving the community. We are committed to developing a multicultural, literary arts sector and recognising excellence in literature through our initiatives.

Board of Directors

Ms Claire Chiang
Ms Claire ChiangChairperson
Ms Claire Chiang is the Senior Vice President responsible for the strategic direction, management and operation of Banyan Tree and Angsana Galleries. She is also the Chairperson of the Banyan Trees Global Foundation. In 2010, she assumed the roles of
Ms Karen Heng
Ms Karen HengBoard Director
As a banker with 27 years of experience, Karen held senior management positions in coverage and corporate banking before leaving the industry in 2019. Karen started her career with DBS Finance and subsequently UOB where she held various positions in
Mr Chua Hong Koon
Mr Chua Hong KoonBoard Director
Chua Hong Koon is the Publishing Director at World Scientific Publishing Company. Hong Koon has more than 30 years of publishing experience working with major publishers like Pearson and Oxford University Press. He has published many types of books,
Mr R. Ramachandran
Mr R. RamachandranBoard Director
Mr. R Ramachandran has long been associated with the promotion of reading, writing, publishing and library development in his previous appointments as Director, National Library, Deputy Chief Executive, National Library Board and subsequently Secreta
Ms Claire Chiang
Ms Claire ChiangChairperson
Ms Claire Chiang is the Senior Vice President responsible for the strategic direction, management and operation of Banyan Tree and Angsana Galleries. She is also the Chairperson of the Banyan Trees Global Foundation. In 2010, she assumed the roles of
Mr R. Ramachandran
Mr R. RamachandranBoard Director
Mr. R Ramachandran has long been associated with the promotion of reading, writing, publishing and library development in his previous appointments as Director, National Library, Deputy Chief Executive, National Library Board and subsequently Secreta
Mr Chua Hong Koon
Mr Chua Hong KoonBoard Director
Chua Hong Koon is the Publishing Director at World Scientific Publishing Company. Hong Koon has more than 30 years of publishing experience working with major publishers like Pearson and Oxford University Press. He has published many types of books,
Ms Karen Heng
Ms Karen HengBoard Director
As a banker with 27 years of experience, Karen held senior management positions in coverage and corporate banking before leaving the industry in 2019. Karen started her career with DBS Finance and subsequently UOB where she held various positions in

SBC Advisory Network

International Advisors

  • Andrea Pasion-Flores (Philippines)
  • Murti Bunanta (Indonesia)
  • Nellie Dato Paduka Haji Sunny (Brunei Darussalam)
  • Nury Vittachi (Hong Kong)
  • Selina Lee (Malaysia)
  • Thant Thaw Kaung (Myanmar)

Singapore Advisors

  • Bibi Jan Md Ayyub
  • Evelyn Wong
  • Felicia Low-Jimenez
  • Jennifer Yin
  • Kiang-Koh Lai Lin
  • Kanagalatha
  • Leo Vincent
  • Melvin Choo
  • Sa'eda Buang
  • Tan Chee Lay
  • Tan-Ang Soo Buay
  • Valerie Cheng
  • Wai Yin Pryke
  • Yeow Kai Chai

Staff

SBC is made up of many passionate individuals committed to the literary arts.

William Phuan
William PhuanExecutive Director

[email protected]

William enjoys nonfiction books and narrative films. He is a big fan of martial arts novels and films. He was formerly the Director of The Arts House and Programme Director of the New York Asian American International Film Festival.
Vasantha Devi
Vasantha DeviSenior Manager, Admin and Finance

[email protected]

Vasantha is SBC's longest-serving employee, a motherly and sometimes crabby figure to SBC's interns. Outside of the office, she enjoys spending time with her family and cooking for her loved ones.
Sharon Lim
Sharon LimProgrammes Manager

sharon[email protected]

Sharon is grateful to work alongside authors, illustrators, publishers and booksellers in this inspiring industry. She loves to visit bookstores and has no intention to kick the Tsundoku habit of buying books and never (later) reading them.
Honour Astill
Honour AstillMarketing Assistant

[email protected]

Honour is a student at the London School of Economics pursuing a Bachelor's in Political Science. Aside from interning at SBC, she likes to spend her free time reading Italian literature and playing classical guitar.
Celine Chow
Celine ChowHead, Programmes

[email protected]

Celine has been working with books and the earnest people who create and market them, for what seems like forever. She is still at it because she enjoys the work and the people she crosses paths with in the process.
Caroline Wan
Caroline WanProgrammes Manager

[email protected]

Caroline’s journey in the literary arts started with an invitation to a spoken word event and the rest as they say is history. As an ardent fan of the written word, her resolution is to make a dent in the TBR pile currently taking over her room.
Lisa Raveendran
Lisa RaveendranProgrammes Executive

[email protected]

Lisa is a lover of bad puns and dad jokes. In her spare time, she enjoys reading, writing and sharing recipes for budget-friendly meals with her friends. Prior to this, she had been working as a researcher in the field of social sciences.
Nadia Ashura
Nadia AshuraProgrammes Assistant

[email protected]

Nadia is a third-year student in Republic Polytechnic’s Arts Theatre and Management. She loves to dance and enjoys theatre plays.
Ethan Leong
Ethan LeongHead, Marketing

[email protected]

Ethan has more than a decade of experience in digital and content marketing, social media marketing, and online community management. He loves film, critical theory, philosophy, poetry and spoiling his dog Ealga with food and affection.
Shafienas Salleh
Shafienas SallehManager, Programmes

[email protected]

Shafienas’ passion to serve the Sing Lit community started when she was first introduced to #BuySingLit back in 2017. She has a loud personality but she also has an introverted side who is shy with strangers (though no one believes that).
Charlene Lim
Charlene LimMarketing Assistant

[email protected]

Charlene is a third-year student from Ngee Ann Polytechnic and pursuing her diploma in Arts Business Management. She is currently interning for five months at SBC. Art jamming is her go-to activity in her free time.
William Phuan
William PhuanExecutive Director

[email protected]

William enjoys nonfiction books and narrative films. He is a big fan of martial arts novels and films. He was formerly the Director of The Arts House and Programme Director of the New York Asian American International Film Festival.
Ethan Leong
Ethan LeongHead, Marketing

[email protected]

Ethan has more than a decade of experience in digital and content marketing, social media marketing, and online community management. He loves film, critical theory, philosophy, poetry and spoiling his dog Ealga with food and affection.
Caroline Wan
Caroline WanProgrammes Manager

[email protected]

Caroline’s journey in the literary arts started with an invitation to a spoken word event and the rest as they say is history. As an ardent fan of the written word, her resolution is to make a dent in the TBR pile currently taking over her room.
Sharon Lim
Sharon LimProgrammes Manager

[email protected]

Sharon is grateful to work alongside authors, illustrators, publishers and booksellers in this inspiring industry. She loves to visit bookstores and has no intention to kick the Tsundoku habit of buying books and never (later) reading them.
Charlene Lim
Charlene LimMarketing Assistant

[email protected]

Charlene is a third-year student from Ngee Ann Polytechnic’s and pursuing her diploma in Arts Business Management. She is currently interning for five months at SBC. Art jamming is her go-to activity in her free time.
Nadia Ashura
Nadia AshuraProgrammes Assistant

[email protected]

Nadia is a third-year student in Republic Polytechnic’s Arts Theatre and Management. She loves to dance and enjoys theatre plays.
Celine Chow
Celine ChowHead, Programmes

[email protected]

Celine has been working with books and the earnest people who create and market them, for what seems like forever. She is still at it because she enjoys the work and the people she crosses paths with in the process.
Vasantha Devi
Vasantha DeviSenior Manager, Admin and Finance

[email protected]

Vasantha is SBC's longest-serving employee, a motherly and sometimes crabby figure to SBC's interns. Outside of the office, she enjoys spending time with her family and cooking for her loved ones.
Shafienas Salleh
Shafienas SallehManager, Programmes

[email protected]

Shafienas’ passion to serve the Sing Lit community started when she was first introduced to #BuySingLit back in 2017. She has a loud personality but she also has an introverted side who is shy with strangers (though no one believes that).
Lisa Raveendran
Lisa RaveendranProgrammes Executive

[email protected]

Lisa is a lover of bad puns and dad jokes. In her spare time, she enjoys reading, writing and sharing recipes for budget-friendly meals with her friends. Prior to this, she had been working as a researcher in the field of social sciences.
Honour Astill
Honour AstillMarketing Assistant

[email protected]

Honour is a student at the London School of Economics pursuing a Bachelor's in Political Science. Aside from interning at SBC, she likes to spend her free time reading Italian literature and playing classical guitar.
William Phuan
William PhuanExecutive Director

[email protected]

William enjoys nonfiction books and narrative films. He is a big fan of martial arts novels and films. He was formerly the Director of The Arts House and Programme Director of the New York Asian American International Film Festival.
Celine Chow
Celine ChowHead, Programmes

[email protected]

Celine has been working with books and the earnest people who create and market them, for what seems like forever. She is still at it because she enjoys the work and the people she crosses paths with in the process.
Ethan Leong
Ethan LeongHead, Marketing

[email protected]

Ethan has more than a decade of experience in digital and content marketing, social media marketing, and online community management. He loves film, critical theory, philosophy, poetry and spoiling his dog Ealga with food and affection.
Vasantha Devi
Vasantha DeviSenior Manager, Admin and Finance

[email protected]

Vasantha is SBC's longest-serving employee, a motherly and sometimes crabby figure to SBC's interns. Outside of the office, she enjoys spending time with her family and cooking for her loved ones.
Caroline Wan
Caroline WanProgrammes Manager

[email protected]

Caroline’s journey in the literary arts started with an invitation to a spoken word event and the rest as they say is history. As an ardent fan of the written word, her resolution is to make a dent in the TBR pile currently taking over her room.
Shafienas Salleh
Shafienas SallehManager, Programmes

[email protected]

Shafienas’ passion to serve the Sing Lit community started when she was first introduced to #BuySingLit back in 2017. She has a loud personality but she also has an introverted side who is shy with strangers (though no one believes that).
Sharon Lim
Sharon LimProgrammes Manager

[email protected]

Sharon is grateful to work alongside authors, illustrators, publishers and booksellers in this inspiring industry. She loves to visit bookstores and has no intention to kick the Tsundoku habit of buying books and never (later) reading them.
Lisa Raveendran
Lisa RaveendranProgrammes Executive

[email protected]

Lisa is a lover of bad puns and dad jokes. In her spare time, she enjoys reading, writing and sharing recipes for budget-friendly meals with her friends. Prior to this, she had been working as a researcher in the field of social sciences.
Charlene Lim
Charlene LimMarketing Assistant

[email protected]

Charlene is a third-year student from Ngee Ann Polytechnic’s and pursuing her diploma in Arts Business Management. She is currently interning for five months at SBC. Art jamming is her go-to activity in her free time.
Honour Astill
Honour AstillMarketing Assistant

[email protected]

Honour is a student at the London School of Economics pursuing a Bachelor's in Political Science. Aside from interning at SBC, she likes to spend her free time reading Italian literature and playing classical guitar.
Nadia Ashura
Nadia AshuraProgrammes Assistant

[email protected]

Nadia is a third-year student in Republic Polytechnic’s Arts Theatre and Management. She loves to dance and enjoys theatre plays.