In this talk, Kevin Shenton, an award-winning specialist book designer, takes participants on an insightful journey through the design of traditional printed books. Drawing from his vast experience and various projects, Kevin delves into the intricacies of designing a large catalogue raisonné of the works of two artists.

He examines the use of grids, typographic conventions for different complex texts, and the treatment of photographic elements, showcasing how these elements come together harmoniously to create a captivating book design.

Participants will gain valuable knowledge about the art and science of book design from a seasoned expert in the field.

Talk Objectives:

  • Understand the process of designing a book and what is involved in creating an enjoyable reading experience.

Learning Outcomes:

  • Become aware of and understand the various elements that go into designing a book. A look at typography and legibility, the importance of the design and layout reflecting content, and the significance of appropriate photo-editing, to enhance the reader experience.

Programme Itinerary:

  • What is a book designer?
  • Brief introduction to Shenton's background as a book designer over 40 years.
  • Good book design is invisible design.
  • What makes a book a book. Traditional conventions – when to apply them and when to ignore them.
  • A look at the different types of books Shenton has designed from simple novels to complex coffee-table volumes, with an emphasis on the design of art books and exhibition catalogues.
  • When is a book not a book?
  • Q&A

Programme Details:

Date: 14 September 2023, Thursday

Time: 7.30 pm - 9.00 pm

Venue: SBC Training Room, Goodman Arts Centre,

Blk E, #03-32 (Directions below at FAQ section)


The programme can be cancelled or postponed two weeks before the programme date if the minimum number of participants is not met. Participants will be fully refunded for workshops cancelled by us.

Participants who are unable to attend a workshop they have registered for are to inform us of the reason two weeks before the workshop date. They will be fully refunded in the event of extenuating and mitigating circumstances (E.g. illness, bereavement, accidents) . Those who inform us up to 5 working days before the workshop date will receive a 50% refund. Those who did not turn up at the workshop will not receive a refund.

Upon registration, you are deemed to have read and understood the cancellation and withdrawal policy and accept the terms contained therein.