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Popular

Profile
The POPULAR story began in 1924 at Club Street, Singapore. In the 1960s, POPULAR was still just another Chinese bookstore in Singapore. Gradually, great social changes forced it to turn bilingual as the only means of survival. Thirty years later, the bookstore has become a household name, a major educational publisher and a listed company. POPULAR is no longer just a bookstore. It has evolved into a leading Educational Group in the Asia Pacific Region.

Strengths
POPULAR is the market leader in text and supplementary books in Hong Kong, Singapore, Malaysia, Canada and Macau, with extensive market access to schools and educational chains in the region, broad publishing capabilities and a highly scalable databank.

POPULAR is making fast and extensive inroads into the Greater China market, especially in China and Taiwan. It has marketing offices / subsidiaries in Beijing, Shenzhen, Guangzhou and Taipei. Its business activities cover many major cities and provinces in China. POPULAR has the network, content and the platform, to grow its business and expand into new products, markets and businesses. The synergy between its three core businesses—retail & distribution; publishing; and e-learning--enables it to be the Edu-Channel of East Asia.

Contact information
Head Office:
20 Old Toh Tuck Road
Singapore 597655
Tel: 63382323
Fax: 63371186
Website: http://www.popular.com.sg/jsp/index.jsp
Store Locations:
http://www.popularworld.com/location/books_loc_sg.html


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